8:30 - 9:00 PM - Robotic Process Automation with Shiny (A Marketing Analytics Case Study)
Matt Dancho
Marketing Analytics is a $250,000,000,000 opportunity for companies. But few companies have the data science talent to make it happen. In this presentation, I'll show a powerful use case for Robotic Process Automation (RPA) using Shiny to help Marketing Analytics teams segment customers faster and more accurately, leading to better customer segmentation and up to a 10% increase in revenue.
Matt Dancho is the founder of Business Science, an educational platform that teaches students how to apply data science to business problems. He is the author of several popular R packages including tidyquant, modeltime and timetk. Prior to leading Business Science, Matt has consulted for Fortune 500 companies including S&P Global, Ingredion, and MRM McCann, and has 15+ years of industry experience in marketing & sales analytics, demand forecasting, and finance.
Fri 7:03 am - 12:00 am
Case Study
Automation, Matt Dancho